Writings & Field Notes
Writings
Practical essays on AI, data, compliance, and design — the unglamorous engineering that makes the flashy stuff actually work. Written from the trenches of enterprise pre-sales and architecture.

The 15 Laws of Proper UI / UX Design
I could barely contain myself... I stared at the checkout screen of a multi-million dollar e-commerce platform and wanted to throw my laptop out the window.…
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10 things to help prepare your data before your build your Palantir ontology
Building an ontology is at it's core a forensics job. You are often walking into a crime scene of neglected databases, conflicting spreadsheets, and siloed…
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What is Salesforce V2MOM and why should you care?
The Anatomy of a Corporate Trainwreck I have sat in entirely too many conference rooms watching leadership teams self-destruct over a project roadmap. One…
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Dirty Data and Digital Bias: How Your AI Inherits Human Prejudice
I once sat across from a prospect's senior developer who insisted his new model was "pure math." He genuinely believed that because the code was clean, the…
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Palantir Ontology 101: Stopping the Bleeding Before You Automate the Mess
Most data teams treat their infrastructure like a hoarder’s basement. They keep everything. Hoping that one day they’ll find a use for a pile of rusted…
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Why Your AI is a Terrible Strategic Thinker (And How To Fix It)
I recently watched a "proof of failure" video where a high-priced enterprise bot promised a customer a full refund on a non-refundable, custom-built product…
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AgentForce is only as Smart as your Dumbest Spreadsheet
I once spent more than than I'd like to admit staring at a dashboard that claimed a single customer had bought the same industrial cooling unit fourteen…
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CHPS Exam Mastery: The "3-6-6" Rule for Privacy Timelines
To master the AHIMA CHPS (Certified in Healthcare Privacy and Security) exam, you need to differentiate between the Privacy Rule (patient rights/access) and…
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In defense of the digital agency billable hour.
I watched a rival shop go under in 2014 because they fell in love with the "value-based pricing" myth. They spent three months arguing over the "intrinsic…
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How do I use Asana for my Law Firm?
Asana for Law Firms: Templates & Workflows I’ve spent years talking with firms who would like to be far more efficient and streamlined (gasp - even dare I…
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What is RAG & why should I care?
Retrieval-Augmented Generation (RAG) helps agents not make things up. Forget the glossy marketing decks. If you spent 2025 watching LLMs hallucinate legal…
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How do I make Shopify HIPAA Compliant?
Shopify & HIPAA Compliance Building a healthcare-adjacent business on Shopify requires a sophisticated architectural approach because Shopify is not…
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Navigating Success: The Unseen Art of Wayfinding in UI/UX Design
Wayfinding in UI/UX Design In the vast and ever-expanding digital landscape, where attention spans are fleeting and competition is fierce, the ability for…
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What Do I Need to Do to My Ecommerce Website for Universal Commerce Protocol?
I’ve spent the last two decades watching brands obsess over "user experience." They spend months arguing over the shade of a "Buy Now" button or the…
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Why Data Perfection for Universal Commerce Protocol (UCP) is the new SEO.
I used to think a 98% accurate product feed was a win. In the old world of search engines and ecommerce, that 2% margin of error was just "the cost of doing…
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